This article was originally authored by MUSIC RADAR and published on their official website dated 1st March 2023. SECQRDCRM.COM does not claim the ownership of this article and is merely republishing the article for general public view in line with supporting the common mission to end counterfeit products globally. All IP and copyright of the content and images in this article belongs solely to MUSIC RADAR.
If you collect vintage Gibson guitars, then this could be an important announcement for you. Gibson is now selling Certified Vintage Guitars with certificates and a warranty. This latest move sees the US guitar company enter the vintage guitar market head-on.
Each guitar is offered with a Certificate and a Warranty, which Gibson claims will ensure everything is original and that it has been checked over by the Gibson experts. I’m not sure how much value that will add compared to other well-established vintage guitar dealers. But, it surely can’t hurt the authenticity and provenance of a collectable vintage Gibson guitar.
Will collectors buy into this?
In fact, the statement “Only Gibson can verify the true value and authenticity.” comes across as pretty definitive and somewhat big-headed at the same time. Though, I still think a lot of serious vintage guitar collectors will probably lap up this marketing and be happy to buy from Gibson directly.
Currently, you have to phone Gibson directly for a price. Except for the Moderne which is listed for $12,500. It will certainly be interesting to watch this latest venture unfold over the coming years and see what else they dig out of the archives.
Plus, we may see other guitar brands follow in the same footsteps, so this could be a whole new realm of guitar sales for established guitar brands across the USA and beyond.
Introducing Secqrd
Secqrd is an after-sales engagement tool tailored for products that are sold with a warranty. We connect merchants directly with buyers via e-warranty registration, enabling in-app communication, issue loyalty vouchers, data analytics and merchants can upsell 100+ addons to buyers after an initial sale.